WAZE ANNOUNCES LANDMARK EXCLUSIVE DEAL WITH SANTA TO PROVIDE TURN-BY-TURN GUIDANCE FOR THE HOLIDAY SEASON

Game changing deal has Santa giving directions to users of the game changing and revolutionary free waze app; deal also changes the game

Palo Alto, Calif. — December 17, 2010 — Waze, the world's most popular social GPS application, today announced a revolutionary partnership with Saint Nicolas (DBA: Santa Claus), the world’s leading giver and deliverer of gifts. Now and throughout the holiday season, Santa’s jolly voice will be providing turn-by-turn directions to all wazers.  Learn more about this seasonal twist to the waze app including audio clips and screenshots by visiting the waze blog here: http://www.waze.com/blog/wazes-holiday-goodie-hunt-make-the-commute-home-for-the-holidays-fun/

Waze provides free GPS navigation and turn-by-turn directions, as well as the most up to date, realtime traffic information from its network of over 2 million users.

“We are truly excited about this revolutionary, gamechanging, watershed, landmark, bookmark partnership,” said Noam Bardin, waze’s chief executive. “To partner with Santa is an amazing, once in a lifetime experience, he is both literally and figuratively a living legend.”

Santa had a similarly jolly outlook on the partnership.



Rudolph the Red-Nosed Reindeer, who typically provides navigation assistance during the holiday season, has been moved to the back of the line. Early reports indicate that Mr. Red-Nosed Reindeer is no longer welcome in any reindeer games, and that his cohorts have resumed laughing at him and calling him names (like Pinocchio!).

But seriously, folks, get guided by Santa this holiday season—on your waze app, go to Settings > General > Prompts > English (Santa) to experience seasonal audio guidance as you drive to your destination over the holidays.  Waze is available as a free download for Android, iPhone, iPad, Symbian and select BlackBerry models.
To download waze:

iPhone: http://itunes.apple.com/app/id323229106?mt=8

or for everyone else please visit m.waze.com from your smartphone!

3 comments:

  1. Great news, great partnership:)
    I like the old man's voice :)

    ReplyDelete
  2. [...] with silver bells ringing every once in a while. This marketing move was backed by a novelty blog post announcing a new partnership with Santa [...]

    ReplyDelete
  3. "Waze is available as a free download for Android, iPhone, iPad, Symbian and select BlackBerry models."

    You forgot windows Mobile.

    ReplyDelete