Introducing the US Waze | Nintendo Mini-Game and Contest! Starting thisSaturday Night 9 PM EST!

Good news everyone! No, we haven't figured out how Nutella tastes so good on EVERYTHING-- that's a mystery for the ages. BUUUUT we're doing one better!

We're giving all you US wazers a chance win the new Nintendo 3D handheld gaming system, the 3DS, this weekend! How you say? Well, some of you may remember this awesome stunt by an anonymous Portland street artist a few years back:

Great for bikers, but drivers weren't as lucky. Well, that all changes NOW! Starting Saturday night, March 26th and running through Monday, March 28th, registered wazers in the US can all experience &  play the Waze | Nintendo mini-game. AND WIN!

How to Enter the Contest

1. Download & open the FREE Waze app for your iPhone or Android

2. Register your Waze profile (you must be a registered user to win!)

3. Once an hour, Mario™ will appear on the map - When you see him, tap him!

4. Tap "Navigate" to follow Mario and route to your nearest Nintendo launch event and collect mushrooms and coins along the way!

5. Collect the final power-up star to be automatically entered into the drawing for a chance to win a Nintendo 3DS™ system, video games, and more!

6. Head inside to the launch event and check out the new Nintendo 3DS in action!


What if there is no Nintendo launch event near me?

Anywhere else in the US you will see Nintendo road goodies! Collect 3 of them to be entered to win!

You may also send an email to


Winners will be contacted by email by April 5th, 2011and  randomly selected from a single pool of winners to receive one of the following:

We will be giving away:

5 Nintendo 3DS™ video game systems (suggested retail value $249.99 ea)

45 Software titles (suggested retail value $39.99 ea)

50 Pieces of Nintendo merch (suggested retail value $14.99 ea)

What the Contest Will Look Like

So good luck out there! Go and finally play the real-life mario driving game you always wished existed!

Contest Fine Print


ELIGIBILITY: You must be a US resident, 18 years of age or older to enter the Waze Inc. (Hereby “Waze”) contest. CONTEST PERIOD: Waze contest begins at 09:00 PM EST on March 26, 2011 and ends on March 27th, 2011 11:59 PM PST PRIZE RESTRICTIONS: Each winner is responsible for any applicable taxes. Prizes listed are subject to its general availability on the market. In the event of non-availability on the market, Waze will provide a similar or equal compensation. LIMITATION OF LIABILITY: By participating, participants agree to release, discharge and hold harmless Waze and its partners, affiliates, subsidiaries, agents and their employees, officers, directors, and representatives from any claims, losses, and damages arising out of their participation in this contest or any contest related activities and the acceptance and use, misuse, or possession of any prize awarded hereunder. Waze reserves the right under its sole discretion, to cancel, suspend or modify the terms of the contest, in whole or in part; and the right to disqualify any participant in the event of tempering, unauthorized intervention, fraud, technical failures or any other causes which in Waze sole opinion corrupt or effect the fairness, integrity, legality or proper conduct of the contest. CONDITIONS: This contest is subject to federal, state, provincial, territorial and local laws and regulations. Certain restrictions may apply. Void where prohibited. Waze makes no warranty of any kind, express or implied, directly or indirectly, regarding the prize delivery and Waze is not responsible for prize delivery being late, lost, stolen, damaged, mutilated, incomplete, illegible, misdirected, or postage-due. Participants also agree (a) to be bound by these Official Rules; (b) that the decisions of the judges are final on all matters relating to the contest; and (c) In the event that the selected winner(s) of any prize are/is ineligible or refuses the prize, the prize will be forfeited and Sponsor, in its sole discretion, may choose whether to award the prize to another winner. GOVERNING LAW/DISPUTE RESOLUTION: This contest shall be governed by and interpreted under the laws of the State of California without regard to the conflict of laws doctrine of any jurisdiction; and any disputes, claims or causes of action shall be resolved only in a state or federal court located in New York, New York. RESTRICTIONS: All taglines, essays, pictures, videos and any accompanying materials (hereby "Materials") submitted must be your original work, must not have been entered in any other contest or submitted to any publication or organization. Any Materials not in compliance with these Official Rules, as determined by Waze in its sole discretion, will be void. By submitting the Materials, you hereby grant permission for the Materials to be posted on other websites. You agree that Waze is not responsible for any unauthorized use of Materials by third parties. Waze does not guarantee the posting of any Materials. MEDIA ACTIVITIES: a. By submitting Materials, you acknowledge and agree that Waze, as the sole owner of the Materials (including all rights embodied therein), has the unqualified right, to edit, modify, display, copy, make derivative works from, distribute, and otherwise use the Materials and all elements thereof, including without limitation the names or statements of any persons embodied therein, in any and all Media Activity now known or hereafter devised, worldwide in perpetuity. Such use may be with or without attribution to you and does not require any compensation, notification, permission or approval from you or any third party. b. By accepting a Prize, you grant Waze and its affiliates the right to use your name, voice, statements, city and state, location, photograph, image, in any and all promotional, advertising, or media activity or any other promotional, advertising or media materials now known or hereafter devised (collectively, “Media Activity”), worldwide, in perpetuity, without additional compensation, notification, or approval. Sponsor: Waze Inc. 240 Hamilton Ave, Palo Alto, CA 94301


  1. Why only iPhone or Android? Where's the Blackberry love? We can't play?

  2. Existing users will see this on the map too right?

  3. Congrats on something like this big! Really cool!

  4. only iphone and adiord? blackberry is not in it?

  5. BB is not a smart phone anymore change to android :)

  6. Lol, I saw Mario, but when he told me where to go, I had to drive 77 miles. I decided against it.

  7. Is blackberry user gonna get their own mini game later on?

  8. [...] Waze] Related Posts:Nintendo launches a selling shell with 3DS debutBuying Guide: 7 best iPhone height [...]

  9. Great game!

    I hope, sometime will be same contests in the EU, too. :)

  10. that's soo awesome

    I wish I could download the waze update... unfortunately I am contractually barred from adding a google account to my droidx. :( how else can I acquire the update?

  11. Hi mee
    sorry about the late response (as the Nintendo game is over) - in the future you should know that you can also download from
    Once a new version goes live on the market, we also update the version on the download page

  12. [...] it can turn its ability to lead more users into stores into a significant revenue source. During a promotion for the Nintendo 3DS last year, Waze ran a mini-game that awarded people points and entered them in a drawing when they drove to [...]

  13. [...] it can turn its ability to lead more users into stores into a significant revenue source. During a promotion for the Nintendo 3DS last year, Waze ran a mini-game that awarded people points and entered them in a drawing when they drove to [...]