Winter Storm Stella Drives New Yorkers Indoors


It may be March, but Spring was definitely not in the air when Winter Storm Stella rolled into New York City on March 14, bringing with her an icy blast of snow, sleet, and wind gusts. 

Stock Up or Ship Out 
As New Yorkers prepared to hunker down, cozy up, and wait out the storm, Wazers made sure they had everything they needed for their not-so-typical snow day; navigations to supermarkets and grocery stores on March 14 increased by 80% compared to an average Tuesday. The threat of a potentially historic blizzard drove a pre-apocalyptic frenzy at some markets as folks rushed to stock up on essentials. 

While most New Yorkers prepared to weather the storm at home, some intrepid Wazers refused to let Stella cramp their style. In fact, even though hundreds of flights were canceled across the NYC area, March 14 saw a 30 percent increase in navigations to airports compared to a typical Tuesday (yikes).


Snow Day Fun for (Almost) Everyone 
The numbers don’t lie. (Well . . . most of them don't, anyway) While meteorologists may have missed the mark with their high snowfall predictions, Waze data reveals that New Yorkers took no chances. The total number of Waze navigations in the city dropped by as much as 93 percent on Tuesday morning as Stella swept into the five boroughs. With official announcements urging residents to stay indoors and with schools closed across the city, only a few drivers set down their mugs of hot cocoa hit the snowy streets. The city’s roads remained quiet for much of the day until approximately 4 PM, when the blizzard fizzled out and an increasing number of stir-crazy drivers resumed their navigations. 

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